Dr. Jewel Tankard's Millionairess Retreat

For Dr. Jewel Tankard’s Millionairess Retreat, a strategic 90-day event publicity campaign was executed to generate media coverage and enhance event visibility. The campaign resulted in a TV news features in the event's geographic market, a magazine feature interview and photoshoot day with a multipage feature spread, and increased ticket sales and awareness of the annual event and mission of financial empowerment for women.